Jamie Butler’s small kitchenware store is no different from other designs; it is snug, adorable and mobile. Wait! Did we say mobile? Well, as it turns out, it is. After spending years as a manager and buyer for a conventional store in San Francisco, Butler finally decided to go on her own way. So, she had ingeniously opted for a truck and then had it redesigned and retrofitted to pose as a high-end shop for curated kitchenware.
Quite interestingly, Jamie Butler is not the only one who has gone the ‘mobile way’. Many home decor retailers are considering having their specialty shop on wheels. As Butler rightly points out –
Having an intimate space like this allows customers to try the gadgets.
However, the predicament lies with the non availability of permits for such retailing units within the San Francisco city streets or public spaces. Many decor retailers have triumphantly traversed this law by managing their trade craft on private properties. As a result, there are a few collective trade ‘fairs’ mushrooming around the city. San Francisco Chronicle has listed some of them, like Off the Grid: Picnic at the Presidio, the monthly held Treasure Island Flea Market and Hayes Valley’s Proxy.
As for Jamie Butler’s bright green and white retail truck, the establishment has its fair share of commercial success in many of such events. More importantly, beyond the novelty of mobility, she sells the same conventional kitchen items that have enticed kitchen aficionados for years like – pans, aprons, linens and various glassware.