Furniture enthusiasts are surely going to welcome this morsel of tidbit – Fab.com, one of the leading online design and lifestyle brands, is going the conventional route of establishing an ‘offline’ furniture store.
To be located in the city of Hamburg, this physically existing shop will reportedly allow customers to design and customize their own furniture systems.
Other than the DIY shop, Fab is also looking forth to update their commercial portfolio. They have already streamlined their renowned site with clear product directions for their potential consumers (that include Fab products, Designer Collaborations and products discovered by Fab).
Moreover, the online brand has also acquired MassivKonzept, a German customized furniture online store. This further adds fuel to the company’s commercial initiative for providing a one-stop store that is entirely dedicated to DIY design and lifestyle.
Via: Complex / Psfk